Brian LaFaille Brian LaFaille

Must Read Customer Success Books: Oct 2021

Check out these must-read books for all customer success professionals to get advice, tips and best practices from the industry's top thought leaders in Customer Success.

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Change Management  in Customer Success
Lindsay Anderson Lindsay Anderson

Change Management in Customer Success

Change management, at its core, is the act of influencing people to do things differently. It’s behavior change. And that's what Customer Success is about. This article gives CS professionals a simple 3 pillar framework for driving change with your customers.

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Customer Success Career Paths
Brian LaFaille Brian LaFaille

Customer Success Career Paths

After taking that first Customer Success Manager role — what’s next? Where can I go as a CSM in my career? That’s what we’re answering today on CSFG. Hundreds of interviews with CS professionals over the last 10 years have given us an understanding of the most common career paths following someone’s first Customer Success Manager role.

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17 Customer Success Leaders Weigh in on Account Transitions
Brian LaFaille Brian LaFaille

17 Customer Success Leaders Weigh in on Account Transitions

17 CS Leaders weighed in on the best practices for a successful account transition, and from those 17 responses it came down to 5 key areas. Nail these 5 components of your customer transition, and you’ll be set up for success with the previous CSM, the new CSM, and the customer.

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Breadth and Depth in Adoption
Brian LaFaille Brian LaFaille

Breadth and Depth in Adoption

Driving adoption comes in two flavors. CS teams need to focus on increasing both breadth of usage, and increasing depth of usage. We’ll dig into why.

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Brian LaFaille Brian LaFaille

Establish your Risk Management Framework Part 2

If you’ve taken action from the post in Part 1, you should have a concrete understanding of why your customers churn and reduce as backed up by qualitative and quantitative data. This is exactly what you’ll need to feed into this next post which talks about building the actual Framework. We’ll break that down into 4 actionable steps below:

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Establish your Risk Management Framework: Part 1
Brian LaFaille Brian LaFaille

Establish your Risk Management Framework: Part 1

In a new era of covid-related business volatility, subscription software companies are facing a new normal: adapting to increased risk across your customer base. Addressing risk of this magnitude requires a comprehensive framework for identifying customer risk, tracking and managing risk through the risk lifecycle, allocating proper resources to address that risk, and ultimately mitigating risk before churn.

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